You always hear your Realtor asking about referrals, so what’s the big deal?
Real Estate is a personal, relationship-based business. We know that people like working with people they know, like, and trust. Chances are, if you loved your Realtor, and vice versa, your friends and family will likely click, too!
Why are referrals so important? When you share a referral, you’re telling your friends, family members, or colleagues that your Realtor can be trusted. You’re ensuring that your friend gets the best care possible, because you got it, too! This warm introduction helps both Realtor and Client establish an instant rapport, ideally sending both parties on their way towards a successful transaction, whether that be buying or selling a home, or even just having a strategic discussion about Real Estate.
80% of Realtors wash out within 7 years of earning their license! Make sure your referrals are working with the 20% who are mastering their industry.
Unfortunately the barrier to entry into Real Estate is a very low bar. One simply needs to take 40 hours worth of classes and pass an exam, so earning a license and being professional Realtor are 2 very different things. A professional Realtor ideally has extensive experience (18+ transactions a year) and understands market trends that will enable them to best guide their clients in making informed decisions. When you refer your agent, you’re ensuring the people you love are connecting with an experienced professional. Otherwise, they’re potentially gambling with one of the biggest financial decisions of their lives!
Lastly, you’re helping your Realtor stay in business in one of the most competitive industries! A professional Realtor spends at least 2-3 hours a day “lead generating”, by making calls, door-knocking, networking and trying to meet people who need their services and advice. By sending your agent referrals, you’re helping them find success! And the best part? It costs you zero dollars to support their business!
So how do you send your Realtor a Referral? It’s as easy as 1-2-3!
- When you hear about someone planning to make a move, let them know you have an awesome local Realtor, and you’d be happy to make an introduction.
- Group text or email your friend and Realtor introducing them to one another. Be prepared for a follow-up call from your Realtor, because they’ll likely want to know a little bit about your Referral, and also thank you for thinking of them! Example: “Hey Catherine, I wanted to connect you with my mom who is planning a move to the area. Can you help her find a new home?” Both text and email work great for creating soft introductions.
- Check in with your friend. Ask them what they thought? How are things going? Real Estate can be a stressful process (though we try to make it super easy!). They might have questions about how your process went and need a little peer support!
Sharing a referral is easy. Whether it’s buying, selling, or investing locally or out of state, let your Realtor know. We have an international referral network and can connect folks with top-notch agents no matter where they’re shopping, even internationally! If there’s anything they can do for you, friends, or family be sure to reach out! Spread the love and send a Referral today! Who do you know that’s looking to buy, sell, or invest in Real Estate?